The most important step towards success!
At MoTECH our commitment to creative design combines all aspects of branding, development and marketing. It all starts with listening!
The fusion of our Art & Science method produces strategically branded, responsive WordPress websites for the small to medium size business looking to grow.
Reaching your audience and converting them to a loyal customer is the purpose of our marketing scenarios.
Proper strategy is one of the building blocks of your company, product, or service. Strategy includes Brand Alignment, Naming & Logo, Creative Consulting and Direction. We’ll help you create a solid foundation to build your brand. We take the time to understand your business requirements and objectives. We research your products, services and competitors and plan a digital marketing strategy targeted at relevant audience groups.
Our first conversation will be to determine the current state of your business’s digital footprint. Is your website current? Do you a mobile website solution? Does your business have a clearly defined identity and brand? Are you connected to Social Media Networks and Communities? Are you using SEO effectively? Do you have a defined audience and are you reaching that audience? Do you have goals and a action plan for your digital marketing? In order to develop your new strategic plan these questions must be answered.
Our focus is bringing clarity and creativity to your brand through your identity. It revolves around understanding your brand through conversation, communication and originality. Understanding your brand’s DNA and audience allows us to define how your brand is being perceived and where it needs to go. We will devise a strategy that is unique to your brand. By combining our passion for precision, attention to detail, and great design, we will help elevate your brand, which is instrumental, so you can connect and engage with your audience.
We will work with you to interpret your business goals and have them sustain the identity and brand of your business. The alignment of your business goals and brand support a cohesive strategic plan. With the support from our team you will be able to gauge the results and adjust your goals where appropriate.
Once we have clearly determined your business identity, brand, audience, budget and goals, we analyze the data to create a cohesive plan of action unique to your business.
Your business website is never finished! It is important to review how it is working to support the overall goals you have set forth. To ensure the plan works and that your website is a functional component, you must hold regularly scheduled formal reviews of the process and refine as necessary. Measuring those results will help you make the right decisions and modifications to your strategic plan and reach ever increasing levels of success.
It all starts with listening!
The art of what we do starts with listening to the goals, desires and aspirations of our client. We then translate it into a cohesive and effective strategic plan. It is the creative design approach that sets MoTECH apart from other design firms. Experience the difference that a creative design fusion of art & science makes in branding your business.
Designing a great website is more than just having it look good! It must be designed in such a way that keeps people coming back. Your design should be simple and to-the-point. You want everything to be as fast and easy to use as possible. Minimizing the number of choices that someone has to make and making navigation extremely self-explanatory is vital in helping the user get to what they are looking for as quickly as possible. Clear and concise, but professional content is must!
We develop websites that are visually compelling with the functionality and advanced programming to deliver leads, clients and revenues that will meet and exceed your expectations.
We stay current with modern web technologies and enjoy learning & experimenting. We excel in responsive website development, content management, integration, e-commerce platform, and a variety of web applications. For something truly unique, we offer custom designs that help your brand connect and your story inspire. We create more than a website; it is a resource, sales tool and an online community. Our websites will engage your audience and meets the objectives of your business.
The Responsive Website is at the cutting edge in today’s technology. We recommend responsive website designs because they work more efficiently and effectively and are the industry’s best practice. Responsive design sites have one URL and the same HTML regardless of device. This makes it easier for Google, Yahoo and Bing to crawl, index, and organize content. One of the most appealing aspects of responsive web design is that it provides a consistent user-experience across multiple devices and screen sizes. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns.
At MoTECH we look at the development of content for the website as a means to achieve a cohesive message. The website design reflects the visual and informational context for your business. Adding content and social media campaigns will help to expand your audience, reach and market share.
An important component of content development is professional photography. It is an absolute MUST in today’s competitive Market Place! People spend thousands of dollars every year “driving” business to their Web site. You want to make sure that once you bring in those potential clients/customers – you WOW THEM and win them over so they become loyal customers. That “WOW” starts with professional photos and a design that represents your brand.
Our copy/content writers provides a wide range of services including: blogging, online content creation, press releases, and articles.
Consider a Promotional Film or Video Production for your website. It will be designed and produced to communicate to your specific audience.
Our logo designing ensures that your logo will not only deliver your brand message, but also make you stand out from the competition. Our graphic design team will listen to the specifications outlined by the strategic plan and branding. That will be the motivating guidelines in the creation of your company logo.
Selecting and arranging visual elements—such as typography, images, symbols, and colors—to convey a message to an audience is the main point of graphic design. It is a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates into a complete visual message.
“Time and tide waits for no man.”
It is with this in mind that we, at MoTECH, consider the “Call to Action” plan for your website. The ”Call to Action” can take many forms like a simple lead capture form, a click to call button or click through to order a product on promotion. Most importantly it must be inspired by the content which will motivate the user to take that necessary action to convert a user on your business website to a valued and loyal customer.
SEO is how your business will climb the search engine rankings. Building SEO into your website design is a strategic component that adds Science to the Art of design.
Every piece of content on your website should be optimized for SEO beginning with the copy, titles, page descriptions, keyword selections, and media content including, images, video and animations. The end result is that your on-page SEO will be ready for indexing by the search engines and your ranking campaign begins.
At MoTECH our approach to marketing will be developed to match your goals and budget. We will take advantage of SEO, PPC, Social Media and Content Campaigns to your benefit.
Marketing, where rubber meets the road!
This process allows your organization to concentrate its resources on the most favorable opportunities with goals of increasing sales and achieving a maintainable competitive advantage. Marketing strategy includes all basic and long-term activities that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that will contribute to the goals of the company.
It is one of the most effective ways to create content frequency, which is the addition of new content for your website. Building an audience is dependent on what you have to say and how relevant that is to the audience. When creating a Content Campaign it is paramount to understand your audience and speak to them with information that will inspire them. That inspiration results in more people coming to your site and business over time.
Social Media today is global and crosses over every demographic. When you identify your market, have developed your brand, website and content you are ready for Social Media Campaigns.
Social media is hugely effective. Companies which have established an extensive social media presence report an ROI four times higher than that of those who haven’t. It can generate awareness of your company, alter the public perception, drive traffic to your website, increase levels of customer engagement…and most importantly, increase your sales. A successful social media campaign listens to the buzz and gets involved in the right online conversations, at the right time, with engaging written and visual content.
Pay-Per-Click advertising (PPC) can bring instant traffic to your website and is a fantastic method of generating revenue and leads for online businesses. PPC is more than just attracting clicks; it involves customer tracking & conversion optimizations. We report on a monthly basis (sometimes weekly), analyzing your performance and manually refine your campaigns.
PPC advertising is a perfect way to design a strategic approach for a specific campaign in order to gain a higher ranking in Google Searches. Google is the largest of the search engines and by using the power of a focused campaign you have the ability to challenge your competitors and gain market share.
One of the benefits to a PPC Campaign is that you set your own budget and manage that according to the results produced. The flexibility and diversity of the campaigns available will fit almost any Internet Marketing venture.
Search Engine Optimization (SEO) should be a vital part of any company’s marketing plan. There is no point having a website if nobody can find it and SEO is a method of generating ‘free’ traffic to your site. It works by optimizing on-page indicators and evaluating site architecture, and these need to be combined with creative solutions, such as identifying new keywords and phrases integrated into engaging content that visitors will want to share.
Whatever your Strategic Plan, Development and Marketing Plan they all have one thing in common. There must be a review of the plan to gauge the effectiveness and to see if you are reaching the desired goals. Where your Marketing Plan is concerned there are several tools that we at MoTECH use to point out what is going on statistically.
Google Adwords has analytics that can measure every aspect of a campaign. Similarly, Google Analytics provides statistical information about your website that can pinpoint relevant data to help you make those important business decisions that will assist you in reaching your goals and increase your profitability.
Whatever the measuring tool, the point is that every website solution should be reviewed on a regular basis. This will help provide assurance that your Strategic Plan is on point.
A mobile website gives you access to the World Wide Web, using browser based internet services, from a handheld mobile device such as a smart phone which connects you to a mobile network or other wireless network. Web access by people on the go — via laptops and smart mobile devices has exceeded web access from desktop computers. Consumers are increasingly using the mobile Web as a platform to search and reach businesses; which means it is imperative for all companies to have a mobile solution in order to stay competitive in today’s market
We will advise, plan, design and develop the right solution for your business keeping your company’s goals in mind.